Founder and CEO of EECOM, author of online courses, assistant professor at the University of Warsaw
In my research, I analyze the mechanisms and processes of effective strategic online positioning. I use the results of my research to support companies (and other providers) in building a professional online presence
I have been using the WordPress content management system for over 14 years to create professional online presences (websites, stores, platforms). It is an indispensable marketing and sales tool that I customize for my clients and partners
I pass on my know-how about building professional online businesses (and online presences) and using WordPress for this purpose in the form of courses, training and workshops. I train (potential) entrepreneurs, employees of online businesses and students
Reference letter
Alpha Cargo Plus
Reference letter
EUWT Tatry
Reference letter
JAR-MET
Reference letter
EUWT Novum
Reference letter
Medidesk
Reference letter
Institute for German Studies
Alpha Cargo Plus, EUWT Tatry, EUWT Novum, JAR-MET, Chleb i Wino, DMK Projekt, Medidesk, Fly2escape, Poshe Dress, Universität Warschau, SAIS, Domidea Projekty, Conswel, Gabinet Gosi, Bank Głosów, COVER, Art in House Dom Aukcyjny, Bank Santander, PARP, eMTe Logistyka, TACK & TMI, Inkubator UW
Expert in e-commerce and online business, business strategist, expert in WordPress + WooCommerce, author of the 6C strategy model for building a professional online presence, 14 years of experience in online business and with WordPress, numerous projects for companies, non-commercial organizations and public institutions, EU projects, specializing in working with Elementor Pro, Bricks and BeBuilder within WordPress technology as well as Shopify, assistant professor at the University of Warsaw, trainer at the Open University of the University of Warsaw
Marketing and educational presence - e-learning platform
EU-PROJECT
Marketing and educational presence - e-learning platform
EU-PROJECT
Marketing presence in three languages - Information website with detailed registration form
Business
Marketing and recruitment presence - website of a state university
Education
Marketing and sales presence - online store with search engine and filters
Business
Marketing and sales presence in several languages - Online store with extensive configurator
Business
Marketing and recruitment presence - website of a university unit
Education
Marketing and sales presence - website with e-learning system (LMS)
Business
Marketing presence - information website with advanced search engine and filters
Business
Marketing and sales presence - website with e-learning system (LMS)
Business
Marketing and sales presence - online store with categories and filters
Business
Marketing presence - information website with expanded portfolio and picture galleries
Business
This article aims to explore the influence of digital technology on modern online communication. Using selected websites, it will examine how companies, organizations, public institutions and other providers communicate with their target groups on the Internet, how modern online messages are designed and which functions are used.
Interfaces of german studies. Current challenges and future strategies
Article
The purpose of this article is to examine Zalando's brand strategy in the years 2014-2021 based on the published annual reports. Among other things, the content conveyed and the language used will be explored. The analysis will also serve the purpose of demonstrating the necessary connection between modern humanistic education and the development of digital skills.
German studies
Article
The purpose of this article is to try to identify the key features that characterize the modern e-commerce store in terms of structure, functionality and marketing and culture. The subject of the analysis will be German e-shops Otto, Media Markt, Zalando, Saturn and Lidl, which are considered leading e-commerce players in the German market.
German studies
Article
The purpose of this article is to try to identify the key characteristics that distinguish startup companies from classic ones by identifying and analyzing the key criteria that determine activity in the broader e-commerce market, including the criterion of innovation, user, technology, capital, business model and profitability.
Company of the future
Article
The purpose of the publication is to provide a comparative review of selected German and Polish brands operating in the broader e-commerce market in terms of the key features and areas of the business activities implemented and, based on this, to classify contemporary business models.
Company of the future
Article
The aim of the article is to present a subject-specific variant of the communicative method and its role in the development of a modern learning strategy using the example of simplified vocational training, e.g. in the fields of economics, e-commerce and marketing in the Master's degree programme in German Studies.
Acta Philologica
Article
The handbook should be evaluated very positively both in the context of a didactic publication aimed at presenting a comprehensive yet condensed knowledge of e-commerce, as well as in terms of its usefulness to an audience looking for information on the most important issues of online sales in one place.
German studies
Review
The publication is an item recommended especially to readers who are looking for literature on e-commerce in its broadest sense with a scientific background. Undoubtedly, the book can be described as a very important contribution to the study of the e-commerce space, especially in the German-speaking market, but not only.
German studies
Review
Open University of the University of Warsaw
Online
Open University of the University of Warsaw
Online
EECOM Academy, University of Warsaw
Online
EECOM Academy, University of Warsaw
Online
Komplexes Wissen zum Aufbau und zur Entwicklung eines Online-Geschäfts und einer Online-Präsenz. Strategie und WordPress in der Praxis, Know-how in Akademiekursen. Akademische Präzision mit Business-Know-how - Dr. Przemysław Jóskowiak
Complex knowledge for setting up and developing an online business and an online presence. Strategy and WordPress in practice, know-how in academy courses. Academic precision with business know-how - Przemysław Jóskowiak, PhD
